Now its not really spam, because it’s not unsolicited. I signed up for it years ago and although I could, I never quite seem to get round to unsubscribing from the Tui mailing list and I know full well why it is that I don’t. It’s because I’m a sucka. And a fool. A sucka fool . And those of you fluent in jive like I am don’t need to be told what that means.
I’ve been well sucked in by the chief weapon of the Beer Barons, which is fear. A fear that is perpetuated by an advertising campaign that convinces sucka fools like me that if I don’t drink their firewater than I am never going to be a party boy, I’m never going to score the type of chicks that allegedly work in the Tui brewery – they don’t actually because I’ve been there and the girl behind the counter was decidedly A for average – I’m never going to be funny and cool and I’m never going to get any closer to scoring than a bag of Twisties and a Sky 1 late night movie.
Which is all a load of shit and I should know better but yet, somehow, they got me by the seedless grapes all those years ago and now I can’t bring myself to unsubscribe. Perhaps it’s because I enjoy a free perv as much as the next guy, who knows. But it will come as no surprise to you, the reader, to hear me say that I believe we have a drinking problem here in New Zealand. It is predominately a young persons thing but lets not get ageist here; I’ve seen and know of some pretty pickled middle agers too, some of which decided to lower the drinking age a few years back in a moment of clarity that can only be attributed to them being pissed at the time.
We do have a drinking culture and as life gets more and more demanding and the perceived need to fit in and be as popular as fuck grows, you can bet your arse more and more will be consumed. Advertising glorifying beer and its properties doesn’t help. I’m all for freedom of speech and all that rubbish but I reckon it’s time to pull the plug on beer ads. Lets be honest, nobody drinks beer for the taste, its drunk for effect. The pricks make enough money as it is tanking up our kids so why should we allow them to make it look cool when we all know it isn’t. No one ever projectile vomits on those ads, or wets themselves because they can’t get off the couch in time, or plows their ridiculously modified high performance car into two eighty year olds coming home from their 60th wedding anniversary celebration. Wonder why they don’t show that on them thar ads?
A couple of the local dirty girls were on the current affairs program Sunday the other day talking about how common it is these days to be shagging on the first hook up. It’s the done thing, apparently. They were experts on the matter, they’d all had several and that was just that week and they were all very ho hum about the whole thing too, almost teetering on the brink of being bored with the whole concept. “Crikey”, I thought to myself after coming to the realisation that I unfortunately knew none of them, ‘it’s a sad day when sex with strangers becomes boring!”
And let me just say this: I think I pay them a service by calling them ‘dirty girls’ because that has a connotation to it that implies they are actually a bit of alright. These slappers were far from alright. Good from afar springs to mind.
Where were girls like this in my day?! Oh That’s right, they were busy bettering themselves for a future whilst it was we the boys who got shitfaced in the bizarre belief that by being inebriated we would do away with all our awkwardness around anything in a skirt and become instantly attractive to the girl we’d been masturbating all term over. What we actually ended up being was the same bunch of dickheads who still couldn’t put four words together and now smelt of nothing but piss – the bottled variety and quite probably our own because we’d been too tanked to think about not standing out of the wind when having a slash out the back of Bedrocks.
But thankfully the girls of today are making it easier for the boys by getting comatose on booze real quick, real often. Isn’t equality a wonderful thing? Somehow I can’t imagine that’s what Kate Sheppard had in mind all those years ago as she battled to have woman given the right to vote in this country.
I think we as New Zealanders, by definition, are a conservative bunch. We were raised by even straighter parents who themselves fancied a flagon or two. We drink to allow some of the defences we put up come down so that we can say the things we wouldn’t normally say and do the things we normally wouldn’t. Which is fine, hey that’s the purpose of alcohol, to relax oneself, but there comes a point where we cross that line and become a danger to those around us and most importantly ourselves. Too many of our young, beautiful, smart young women are now crossing that line because unfortunately it’s become blurred. Big time.
But it’s not just their fault, there are so many things that cause this need to get hammered and therefore need to change – some of them I’ve covered in previous blogs – but not letting the breweries take the piss, out of us drinking their piss, would be a bloody good start. If we can ban advertising and sponsorship by anything smoking we can do it with anything drinking.
I’ll even unsubscribe from receiving my Tuigram. Right after I’ve voted for Miss Tui 08.

Miss Tui 2008? Homemade bikini optional.