My reply email from Ford NZ arrived the other day. I had written to them expressing the opinion that they were being a bunch of dicks in getting so worked up over the LTNZ ad.
Predictably, it was all very formal and waxed on about just how much Ford puts into road safety in NZ. And as I read the first few paragraphs I could just tell that the writer was gagging to say "our cars don't crash" and sure enough, about three paragraphs in, there it was. Strictly in marketing speak mind you, because the bullshit never stops when you're trying to sell something. More so when that something was just made out to be as fallible as the competition.
So I rest my case. Mind you, if there's one thing I like more than being right, it's proving pricks are wrong and I'm tempted to go take a Ford for a test spin and drive it off the nearest cliff just to prove a point.
But that will never happen, because their cars don't crash.
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