Nice one 2 Degrees; you’ve only been in the mobile biz for all of five minutes and you’ve already blown away the opposition in the eyes of a public gagging for some competition.
The Rhys Darby ad is head and shoulders above the Telescum XT network effort that has me not really wanting to watch Top Gear anymore. A pity really because Dickie Hammond is quite amusing when testing cars and other shit that actually requires the wearing of fire retardant overalls.
I wonder how many folk actually know who The Hamster is. Admittedly Top Gear might have an appeal that is a little greater than just those that watch the show on Prime but it wouldn’t be much more. If you didn’t know who he is then you’re probably thinking he’s just another annoying English accent in another annoying Telco ad. And you’d be right.
Everybody who knows Rhys Darby is. He’s Murray, the manager of The Conchords and NZs funniest guy right now. Any production that lets him play on what comes naturally to him is guaranteed to get the attention of the masses and even if 2 Degrees have blown the whole advertising budget on just the one ad it’s a keeper.
And the key is that it’s Rhys playing Murray, or is that vice versa? It’s not a desperate copy by some cheeky bugger trying to stir the porridge that is The Conchords success, like the Moro ad (NZs Fourth Favourite Chocolate Bar) or the two Aussie wankers on the pizza ad singing unfunny songs. Nope, this is the original; accept no substitute.
Good on you 2 Degrees. You are the equivilant of a text message in the timeline of mobile providers here in Godzown but you've already shown you know us better those ex-pat Pommie wasters over at Telescum do. Now I don’t know anything about you, your products or your prices – but I want one.
Imagine that!
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