Thursday, October 1, 2009

Up Yours Telescum

You know, I'm not always right but I'm never wrong and a case in point is my picking in an earlier blog that the Telescum XT mobile ads were a fizzer compared to the 2 Degrees effort.

This week the masses thought so too by voting the XT ads the worst on the annual Fair Go Ad awards. Admittedly the 2 Degrees ads didn't win the best ad category (despite being a finalist) but that's probably just as well because other wise this particular blog would be twice as long extolling just how easy it is being the smartest guy in the room.

Interestingly Fair Go is the second most watched show each week on NZ telly, so that means more than just Grandma put down her latest issue of Readers Digest to vote. Readers Digest mags were great weren't they? I challenge you to find a bach / holiday home / doctors waiting room that doesn't have at least one amongst the reading material on offer. I reckon they are second only to Commando comics in terms of proliferation back in the day where you were guaranteed to find one, or several in magazine racks everywhere.

So I picked it like a broken nose that Richard Hammond would prove to be a lot less popular than our own Rhys Darby who lets face it, is in everything at the moment. The problem isn't so much The Hampster but the fact that the XT ads are, well, gay.

Zoe Bell is a top notch girl but no one is buying her 'out to sea in a ship container' rubbish. For a product that purports to be exceedingly high tech it was a real teabagging of the consumer by Telescum to try and have us believe ads that were decidedly low tech. So the phone works in a tunnel? Shit, lets sit down with a coffee and celebrate Christmas then.

Unsurprisingly it was an ex-pat Pom who accepted the award on behalf of Telescum and an ex-pat Pom who explained just how the 2 Degrees ad was shot which beggars the question; is their anyone working in the telecommunications industry in this country who isn't from the Mother country?! I know they broke the Enigma code during World War II but that doesn't make the buggers the authority on all things phones, especially the poofs over at Telescum who clearly don't know anything about making ads.

And don't you just hate blogs and articles that are full of hyperlinks like this? I always wonder if the writer actually wants me to read their work or spend all my in-between-porn-time at other sites....

P.S. That last one is a link to porn actually. Don't click it if you're at work. Admittedly information that would have been useful two paragraphs ago if you already have, my bad.

Uma and Zoe discuss just how stink the XT ads are..

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